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02/13/2025

Valentine’s Day: How can local authorities attract visitors with a sustainable tourism offering?

Here’s our recipe for a romantic and eco-friendly tourism offer. 👩🏼‍🍳

The shop windows are glowing red, hearts have taken over Instagram… There’s no denying it: Valentine’s Day is here! And while it’s a staple on the calendar, this celebration isn’t just about roses and chocolates. 💐

We get it—making the most of Valentine’s Day without falling into clichés isn’t always easy. But don’t worry, we’ve got an idea for you: why not turn Valentine’s Day into a real asset for your destination? How? With a sustainable tourism offer that speaks straight to the hearts of those craving meaningful experiences.

Say goodbye to the predictable—and hello to authentic celebrations of love in all its forms! 🫂 Whether it’s between partners, friends, or families, your destination can be the place to make unforgettable memories and protect the planet at the same time.

Ready to reimagine February 14th? 💥

When Mobility Becomes a Love Letter 💌

Yes—we’re tugging at your heartstrings a little, but it’s for a good cause: mobility is sexy. More than that, it can be a powerful driver to attract visitors—by offering tourism experiences that blend exploration and sustainable travel. exploration et mobilité durable.

Two’s Better Than One—Especially on a Tandem 🚲

Travel is all about disconnecting, diving into new surroundings, and letting yourself be surprised. And when love is in the air, what’s better than a bike ride to feel free and in tune with nature? 🌷

So here’s our simple tip: create bike routes that wind through your territory—showcasing your landscapes, parks, and points of interest. Offer nature lovers a moment of true escape. 💭 In our opinion, a destination with well-designed bike paths and routes for every style already has the secret to winning hearts. Sometimes, love really is simple.

And with the Loopi app, you can go even further: design custom cycling routes and tag them under “Romantic Rides.” ❤️‍🔥 Add sound, images, even videos—for a fully immersive, unforgettable experience. It’s the perfect way to make your visitors’ hearts melt… sustainably.

Illustration de nos balades thématiques "Romantique"

100% Love, 0% Carbon 🌱

What could be sweeter than a romantic escape… powered by soft mobility? doux que de partir en escapade… en mobilités douces ?

Today’s travelers are increasingly mindful of how they move. A study by Agir pour un Tourisme Responsable (ATR) reveals that 49% of respondents are now sensitive to the environmental impact of their journeys. That’s a real opportunity for local authorities to stand out—by offering a romantic, low-impact getaway! 🗺️

By highlighting eco-friendly transport options, you’re not only appealing to nature lovers—you’re also providing an alternative for those craving disconnection and simplicity. Build secure bike paths, scenic walking trails, and charming public transport options—that’s the recipe for an irresistible sustainable mobility offer. 👩🏼‍🍳

But here’s the key: your visitors need to know these options exist. Otherwise, even your best efforts might go unnoticed.

With a platform like Loopi, you can centralize your entire soft mobility offer and showcase it in an immersive, beautifully designed site for your destination. 🤩 The result? A Valentine’s Day that’s romantic and responsible. Tempting, isn’t it?

Illustration démontrant un exemple de marque blanche destination

A Perfect Match—Even Without the Ring 💍

Valentine’s Day, weddings, partnerships… You see where we’re going with this, right? Okay fine, we did lean into the cliché. But here’s the real message: Local authorities have everything to gain by teaming up with their local partners to build an outstanding tourism offer.

Local Partnerships: The Secret to a Meaningful Valentine’s Day 💚

Once your visitors are hooked on your destination, it’s time to offer them a cozy place to land. The trick? Team up with eco-friendly accommodations that share your values—think eco-lodges, tiny houses, or guesthouses where comfort meets environmental respect.

And for Valentine’s Day, why not spice things up a little? 🌶️ Offer special romantic stays in these unique places: a weekend in a tiny house nestled in nature, a cozy getaway in an eco-lodge, or a dreamy escape in a treehouse for two. In short, lean into the romantic angle with dedicated offers. 🃏

Exemple de tiny house ecologique

It’s the golden opportunity (yes, like the ring—you’re still with us, right? 😶‍🌫️) to give your visitors a memorable experience and stay true to your sustainable commitments.

And as far as we’re concerned, the key to success is collaboration! 🤝🏼 Sustainable tourism isn’t something we build alone. If we want to offer truly responsible travel experiences, we have to work together—as a community. Like a couple, really. 🤷🏼‍♀️

And They Lived Happily Ever After… 👑

Yes—it’s true: Valentine’s Day can be a powerful lever to energize your destination. So go for it! Use this moment to attract visitors looking for romantic getaways while showcasing sustainable, responsible tourism experiences. 🔥

But a word of caution—don’t fall into the cliché trap. Valentine’s Day isn’t just about red hearts and cookie-cutter romantic packages. Stand out with a tourism offer that blends love with ecological awareness. 🫂

So—are you ready to win over your visitors’ hearts? 💘

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