{"id":36209,"date":"2026-08-13T13:26:01","date_gmt":"2026-08-13T11:26:01","guid":{"rendered":"http:\/\/www.loopi.fr\/fr\/livre-blanc\/"},"modified":"2026-08-20T08:57:03","modified_gmt":"2026-08-20T06:57:03","slug":"livre-blanc-mobilite-touristique-incentive","status":"publish","type":"page","link":"https:\/\/www.loopi.fr\/en\/livre-blanc-mobilite-touristique-incentive\/","title":{"rendered":"Livre Blanc Mobilit\u00e9 Touristique Incentive"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#e9fffb\u00a0\u00bb custom_padding=\u00a0\u00bb||70px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||40px||false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb][et_pb_row disabled_on=\u00a0\u00bbon|on|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb60px||0px||false|false\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb12px\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_padding=\u00a0\u00bb5px|10px|5px|10px|true|true\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb]<\/p>\n<span><span><a href=\"https:\/\/www.loopi.fr\/en\/\">Home<\/a><\/span><\/span>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|20px||20px|false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin=\u00a0\u00bb50px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb60px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb30px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#12473f\u00a0\u00bb header_font_size=\u00a0\u00bb48px\u00a0\u00bb header_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb38px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb27px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin=\u00a0\u00bb||14px||false|false\u00a0\u00bb]<\/p>\n<h1>Livre Blanc : Comment donner envie d&rsquo;adopter les mobilit&eacute;s durables ?<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|600|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#6d65e6&Prime; text_font_size=\u00a0\u00bb21px\u00a0\u00bb text_line_height=\u00a0\u00bb1.35em\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb19px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin=\u00a0\u00bb||22px||false|false\u00a0\u00bb]<\/p>\n<p>L&rsquo;incentive comme levier de changement des comportements touristiques<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#12473f\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.55em\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb]<\/p>\n<p>Vos visiteurs ont acc&egrave;s &agrave; des mobilit&eacute;s durables, mais ne les adoptent pas spontan&eacute;ment. Et si le vrai levier n&rsquo;&eacute;tait ni l&rsquo;information, ni la seule volont&eacute;, mais des m&eacute;canismes cognitifs encore trop peu pris en compte ? Nous avons crois&eacute; les enseignements de la recherche et l&rsquo;analyse de dispositifs venus du tourisme, de l&rsquo;&eacute;v&eacute;nementiel, du jeu vid&eacute;o et des applications du quotidien pour identifier ce qui donne r&eacute;ellement envie d&rsquo;agir.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=\u00a0\u00bb#lb-formulaire\u00a0\u00bb button_text=\u00a0\u00bbRecevoir le Livre Blanc\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb1ddc0235-4e54-4fc5-b206-1d5d40bb847e\u00a0\u00bb custom_margin=\u00a0\u00bb10px||||false|false\u00a0\u00bb][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.loopi.fr\/wp-content\/uploads\/2026\/08\/illustration-livre-blanc-choix-mobilite.png\u00a0\u00bb alt=\u00a0\u00bbUne voyageuse h&eacute;site &agrave; un carrefour entre le bus, le v&eacute;lo, la marche et la voiture\u00a0\u00bb title_text=\u00a0\u00bbillustration-livre-blanc-choix-mobilite\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bbcenter\u00a0\u00bb align_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb80%\u00a0\u00bb width_tablet=\u00a0\u00bb70%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb module_alignment=\u00a0\u00bbright\u00a0\u00bb module_alignment_tablet=\u00a0\u00bbcenter\u00a0\u00bb module_alignment_phone=\u00a0\u00bbcenter\u00a0\u00bb module_alignment_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin=\u00a0\u00bb20px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb40px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb25px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb module_id=\u00a0\u00bblb-formulaire\u00a0\u00bb custom_padding=\u00a0\u00bb70px||90px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb40px||55px||false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|20px||20px|false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb module_class=\u00a0\u00bbloopi-lb-sommaire\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#201d42&Prime; header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb22px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin=\u00a0\u00bb40px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb text_text_color=\u00a0\u00bb#201d42&Prime; text_font_size=\u00a0\u00bb17px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb]<\/p>\n<h2>Au sommaire du Livre Blanc<\/h2>\n<ul class=\"loopi-lb-points\">\n<li>Pourquoi les mobilit&eacute;s durables peinent encore &agrave; s&rsquo;imposer sur les territoires touristiques<\/li>\n<li>Comprendre les freins psychologiques au changement de comportement (charge cognitive, dissonance cognitive)<\/li>\n<li>Les m&eacute;canismes qui fonctionnent vraiment : gratification imm&eacute;diate, dynamique collective, valorisation de l&rsquo;impact<\/li>\n<li>Un d&eacute;cryptage complet du dispositif CopenPay, et les conditions pour l&rsquo;adapter &agrave; votre territoire<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image disabled_on=\u00a0\u00bbon|off|off\u00a0\u00bb src=\u00a0\u00bbhttps:\/\/www.loopi.fr\/wp-content\/uploads\/2026\/05\/illustration-programme-pau-en-mode-eco.png\u00a0\u00bb alt=\u00a0\u00bbIllustration Loopi : un cycliste sur un parcours jalonn&eacute; de r&eacute;compenses\u00a0\u00bb title_text=\u00a0\u00bbillustration-programme-en-mode-eco\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb55%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb20px||||false|false\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb module_class=\u00a0\u00bbloopi-lb-form-module\u00a0\u00bb]<\/p>\n<h2>Recevez le Livre Blanc<\/h2>\n<p>\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f36208-o1\" lang=\"fr-FR\" dir=\"ltr\" data-wpcf7-id=\"36208\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/36209#wpcf7-f36208-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulaire de contact\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/pages\/36209#wpcf7-f36208-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"36208\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.1\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"fr_FR\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f36208-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"lb-form\">\n\t<p><label>Pr\u00e9nom <span class=\"lb-req\">*<\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"prenom\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"given-name\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Votre pr\u00e9nom\" value=\"\" type=\"text\" name=\"prenom\" \/><\/span><\/label>\n\t<\/p>\n\t<p><label>Nom <span class=\"lb-req\">*<\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"nom\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"family-name\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Votre nom\" value=\"\" type=\"text\" name=\"nom\" \/><\/span><\/label>\n\t<\/p>\n\t<p><label>Email professionnel <span class=\"lb-req\">*<\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"prenom.nom@collectivite.fr\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><\/label><br \/>\n<span class=\"lb-help\">Vous recevrez le lien de t\u00e9l\u00e9chargement \u00e0 cette adresse.<\/span><br \/>\n<span class=\"lb-help\">En renseignant votre adresse email, vous acceptez que Loopi l'utilise pour vous transmettre le lien de t\u00e9l\u00e9chargement du livre blanc.<\/span>\n\t<\/p>\n\t<p><label>Collectivit\u00e9 \/ structure <span class=\"lb-req\">*<\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"entreprise\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"organization\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Nom de votre collectivit\u00e9, EPCI, D\u00e9partement, Agence d&#039;attractivit\u00e9, OT\" value=\"\" type=\"text\" name=\"entreprise\" \/><\/span><\/label>\n\t<\/p>\n\t<p><label>Votre fonction <span class=\"lb-req\">*<\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fonction\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"fonction\"><option value=\"\">&#8212;Veuillez choisir une option&#8212;<\/option><option value=\"\u00c9lu(e)\">\u00c9lu(e)<\/option><option value=\"Direction g\u00e9n\u00e9rale\">Direction g\u00e9n\u00e9rale<\/option><option value=\"Charg\u00e9(e) de mission mobilit\u00e9\">Charg\u00e9(e) de mission mobilit\u00e9<\/option><option value=\"Charg\u00e9(e) de mission tourisme\">Charg\u00e9(e) de mission tourisme<\/option><option value=\"Charg\u00e9(e) de communication\">Charg\u00e9(e) de communication<\/option><option value=\"Autre\">Autre<\/option><\/select><\/span><\/label>\n\t<\/p>\n\t<p class=\"lb-optin\"><span class=\"wpcf7-form-control-wrap\" data-name=\"newsletter\"><span class=\"wpcf7-form-control wpcf7-acceptance optional\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"newsletter\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">Je souhaite \u00e9galement recevoir la newsletter Loopi : actualit\u00e9s, retours d'exp\u00e9rience et pistes de r\u00e9flexion sur la mobilit\u00e9 durable dans les territoires touristiques.<\/span><\/label><\/span><\/span><\/span>\n\t<\/p>\n\t<p class=\"lb-linkedin\">Vous pouvez aussi suivre nos pistes de r\u00e9flexion \u00e0 partir de la page <a href=\"https:\/\/www.linkedin.com\/company\/loopi-voyage\/\" target=\"_blank\" rel=\"noopener\">Linkedin Loopi<\/a>.\n\t<\/p>\n\t<p class=\"lb-submit\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Recevoir le Livre Blanc\" \/>\n\t<\/p>\n\t<p class=\"lb-rgpd\">Les informations recueillies sont utilis\u00e9es par Loopi pour vous transmettre le livre blanc demand\u00e9. Si vous avez coch\u00e9 la case newsletter, elles seront \u00e9galement utilis\u00e9es pour vous envoyer la newsletter Loopi ; vous pouvez vous d\u00e9sabonner \u00e0 tout moment via le lien pr\u00e9sent dans chaque email.\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div>\n<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p><span><span><a href=\"https:\/\/www.loopi.fr\/en\/\">Home<\/a><\/span><\/span> Livre Blanc : Comment donner envie d&rsquo;adopter les mobilit&eacute;s durables ? L&rsquo;incentive comme levier de changement des comportements touristiques Vos visiteurs ont acc&egrave;s &agrave; des mobilit&eacute;s durables, mais ne les adoptent pas spontan&eacute;ment. Et si le vrai levier n&rsquo;&eacute;tait ni l&rsquo;information, ni la seule volont&eacute;, mais des m&eacute;canismes cognitifs encore trop peu pris en [&hellip;]<\/p>","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-36209","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Livre Blanc Mobilit\u00e9 Touristique Incentive &#8211; Loopi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.loopi.fr\/en\/livre-blanc-mobilite-touristique-incentive\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Livre Blanc Mobilit\u00e9 Touristique Incentive &#8211; Loopi\" \/>\n<meta property=\"og:description\" content=\"Livre Blanc : Comment donner envie d&#039;adopter les mobilit&eacute;s durables ? L&#039;incentive comme levier de changement des comportements touristiques Vos visiteurs ont acc&egrave;s &agrave; des mobilit&eacute;s durables, mais ne les adoptent pas spontan&eacute;ment. 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