{"id":27713,"date":"2024-07-04T15:49:55","date_gmt":"2024-07-04T13:49:55","guid":{"rendered":"https:\/\/www.loopi.fr\/?p=27713"},"modified":"2026-02-26T18:20:44","modified_gmt":"2026-02-26T17:20:44","slug":"itineraire-touristique-et-itineraire-traditionnel-l-apport-du-maas-touristique","status":"publish","type":"post","link":"https:\/\/www.loopi.fr\/en\/2024\/07\/04\/itineraire-touristique-et-itineraire-traditionnel-l-apport-du-maas-touristique\/","title":{"rendered":"Tourist Itinerary vs. Traditional Routing: The Added Value of Tourism MaaS"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbsection\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.26.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

On vacation, our expectations around transport take on a whole new meaning. While in our daily lives we aim to move quickly and efficiently from point A to point B, holidays invite us to slow down<\/strong> and seek a richer, more fulfilling experience<\/strong>.<\/span><\/p><\/blockquote>\n

The concept of MaaS<\/strong> (Mobility as a Service<\/em>), which simplifies trip planning and payment through a single platform, fits perfectly with daily mobility needs. However, it struggles to meet the expectations of vacationers, who aren\u2019t necessarily looking for the fastest route. That\u2019s where the distinction lies between the needs of a traditional itinerary<\/strong> and those of a tourist itinerary<\/strong>.<\/span><\/p>\n

Et c\u2019est \u00e0 ce moment-l\u00e0 que le MaaS touristique<\/strong> doit prendre le relais. Optimis\u00e9 pour les besoins des voyageurs en vacances qui souhaitent prendre leur temps et d\u00e9couvrir les lieux, c\u2019est un outil qui se veut compl\u00e9mentaire au MaaS que l\u2019on conna\u00eet d\u00e9j\u00e0.<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.26.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.25.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.loopi.fr\/wp-content\/uploads\/2023\/09\/illustration-maas-touristique@2x-scaled.webp\u00a0\u00bb title_text=\u00a0\u00bbillustration-maas-touristique@2x\u00a0\u00bb _builder_version=\u00a0\u00bb4.26.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb80%\u00a0\u00bb width_tablet=\u00a0\u00bb80%\u00a0\u00bb width_phone=\u00a0\u00bb80%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.26.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Two different tools = One shared logic<\/h2>\n

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Two complementary revolutions in mobility<\/h3>\n

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Traditional MaaS: A revolution in everyday mobility <\/em><\/h4>\n

[\/et_pb_text][et_pb_text content_tablet=\u00a0\u00bb<\/p>\n

Two complementary revolutions in mobility<\/strong><\/h3>\n

Traditional MaaS: A revolution in everyday mobility <\/strong><\/em><\/h4>\n

Launched in 2017 in Helsinki, MaaS revolutionized mobility. Simplicity and cost-effectiveness were the key drivers behind the development of this new tool. By integrating various modes of transport\u2014carpooling, bikes, buses, trams, subways\u2014MaaS reimagined travel by placing soft mobility<\/strong> at the heart of every journey.<\/span><\/p>\n

Bien qu\u2019il soit pr\u00e9sent en France depuis plus de six ans, certains se demandent encore ce que cela signifie concr\u00e8tement. Pour faire simple, des entreprises comme la SNCF et la RATP sont des exemples parfaits de l’int\u00e9gration du MaaS.<\/span><\/p><\/blockquote>\n

To name just a few examples, there\u2019s the \u201c<\/span>Star<\/span><\/a>\u201d app from SNCF, launched in 2018 in Dijon and Rennes, which allows users to view all city transport options and see real-time parking space availability. Almost makes you want to try some of that famous Dijon mustard or Rennes-style p\u00e2t\u00e9, doesn\u2019t it?<\/em> \nToday, a single platform allows users to view intermodal routes, check schedules, search for journeys, and even buy tickets. Later on, Mulhouse and Saint-\u00c9tienne introduced \u201c<\/span>Moovizy<\/span><\/a>\u201d, while \u201c<\/span>TAC mobilit\u00e9s<\/span><\/a>\u201d was also launched in Annemasse.<\/span><\/p>\n

Pour l\u2019utilisateur, c\u2019est une r\u00e9volution !<\/strong> D\u00e9sormais, il dispose d\u2019une information claire et exhaustive sur l\u2019ensemble des modes de transports disponibles dans son territoire lui garantissant ainsi une exp\u00e9rience fluide tout au long de son trajet. <\/span><\/p>\n

R\u00e9sultat ?<\/strong> Une tendance \u00e0 s\u2019orienter plus facilement vers la mobilit\u00e9 douce, au d\u00e9triment de la voiture. Exit les embouteillages en sortie de boulot et les \u00e9missions de gaz \u00e0 effet de serre qui les accompagnent. La mobilit\u00e9 n\u2019est plus per\u00e7ue comme un mode de transport mais comme un service. <\/span><\/p><\/blockquote>\n

Fewer private cars means less transport-related pollution<\/strong>. MaaS is therefore a key tool in reducing greenhouse gas emissions. A study by the European Parliament shows that MaaS could lead to 15% fewer cars on the road. And according to the European Environment Agency, MaaS could reduce transport emissions by up to 30%.<\/span><\/p>\n

Depuis le d\u00e9cret du 3 ao\u00fbt 2022 relatif aux services num\u00e9riques d’assistance aux d\u00e9placements<\/a>, les calculateurs d’itin\u00e9raires utilisant le MaaS doivent d\u00e9sormais redoubler d’efforts pour r\u00e9duire les \u00e9missions. Par exemple, ils sont tenus de privil\u00e9gier les parcours les moins polluants et de fournir des informations pr\u00e9cises, telles que les restrictions en vigueur dans les zones \u00e0 faibles \u00e9missions et des donn\u00e9es minimales sur les quantit\u00e9s de gaz \u00e0 effet de serre \u00e9mises.<\/span>\u00a0\u00bb content_phone=\u00a0\u00bb<\/p>\n

Two complementary revolutions in mobility<\/strong><\/h3>\n

Traditional MaaS: A revolution in everyday mobility <\/strong><\/em><\/h4>\n

Launched in 2017 in Helsinki, MaaS revolutionized mobility. Simplicity and cost-effectiveness were the key drivers behind the development of this new tool. By integrating various modes of transport\u2014carpooling, bikes, buses, trams, subways\u2014MaaS reimagined travel by placing soft mobility<\/strong> at the heart of every journey.<\/span><\/p>\n

Bien qu\u2019il soit pr\u00e9sent en France depuis plus de six ans, certains se demandent encore ce que cela signifie concr\u00e8tement. Pour faire simple, des entreprises comme la SNCF et la RATP sont des exemples parfaits de l’int\u00e9gration du MaaS.<\/span><\/p><\/blockquote>\n

To name just a few examples, there\u2019s the \u201c<\/span>Star<\/span><\/a>\u201d app from SNCF, launched in 2018 in Dijon and Rennes, which allows users to view all city transport options and see real-time parking space availability. Almost makes you want to try some of that famous Dijon mustard or Rennes-style p\u00e2t\u00e9, doesn\u2019t it?<\/em> \nToday, a single platform allows users to view intermodal routes, check schedules, search for journeys, and even buy tickets. Later on, Mulhouse and Saint-\u00c9tienne introduced \u201c<\/span>Moovizy<\/span><\/a>\u201d, while \u201c<\/span>TAC mobilit\u00e9s<\/span><\/a>\u201d was also launched in Annemasse.<\/span><\/p>\n

Pour l\u2019utilisateur, c\u2019est une r\u00e9volution !<\/strong> D\u00e9sormais, il dispose d\u2019une information claire et exhaustive sur l\u2019ensemble des modes de transports disponibles dans son territoire lui garantissant ainsi une exp\u00e9rience fluide tout au long de son trajet. <\/span><\/p>\n

R\u00e9sultat ?<\/strong> Une tendance \u00e0 s\u2019orienter plus facilement vers la mobilit\u00e9 douce, au d\u00e9triment de la voiture. Exit les embouteillages en sortie de boulot et les \u00e9missions de gaz \u00e0 effet de serre qui les accompagnent. La mobilit\u00e9 n\u2019est plus per\u00e7ue comme un mode de transport mais comme un service. <\/span><\/p><\/blockquote>\n

Fewer private cars means less transport-related pollution<\/strong>. MaaS is therefore a key tool in reducing greenhouse gas emissions. A study by the European Parliament shows that MaaS could lead to 15% fewer cars on the road. And according to the European Environment Agency, MaaS could reduce transport emissions by up to 30%.<\/span><\/p>\n

Depuis le d\u00e9cret du 3 ao\u00fbt 2022 relatif aux services num\u00e9riques d’assistance aux d\u00e9placements<\/a>, les calculateurs d’itin\u00e9raires utilisant le MaaS doivent d\u00e9sormais redoubler d’efforts pour r\u00e9duire les \u00e9missions. Par exemple, ils sont tenus de privil\u00e9gier les parcours les moins polluants et de fournir des informations pr\u00e9cises, telles que les restrictions en vigueur dans les zones \u00e0 faibles \u00e9missions et des donn\u00e9es minimales sur les quantit\u00e9s de gaz \u00e0 effet de serre \u00e9mises.<\/span>\u00a0\u00bb content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.26.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Launched in 2017 in Helsinki, MaaS revolutionized mobility. Simplicity and cost-effectiveness were the key drivers behind the development of this new tool. By integrating various modes of transport\u2014carpooling, bikes, buses, trams, subways\u2014MaaS reimagined travel by placing soft mobility<\/strong> at the heart of every journey.<\/span><\/p>\n

\n

Bien qu\u2019il soit pr\u00e9sent en France depuis plus de six ans, certains se demandent encore ce que cela signifie concr\u00e8tement. Pour faire simple, des entreprises comme la SNCF et la RATP sont des exemples parfaits de l’int\u00e9gration du MaaS.<\/span><\/p>\n<\/blockquote>\n

To name just a few examples, there\u2019s the \u201c<\/span>Star<\/span><\/a>\u201d app from SNCF, launched in 2018 in Dijon and Rennes, which allows users to view all city transport options and see real-time parking space availability. Almost makes you want to try some of that famous Dijon mustard or Rennes-style p\u00e2t\u00e9, doesn\u2019t it?<\/em> \nToday, a single platform allows users to view intermodal routes, check schedules, search for journeys, and even buy tickets. Later on, Mulhouse and Saint-\u00c9tienne introduced \u201c<\/span>Moovizy<\/span><\/a>\u201d, while \u201c<\/span>TAC mobilit\u00e9s<\/span><\/a>\u201d was also launched in Annemasse.<\/span><\/p>\n

For the user, it\u2019s a revolution!<\/strong> They now have clear and comprehensive information about all available transport modes in their area, ensuring a smooth experience throughout their journey.<\/span><\/p>\n

\n

The result?<\/strong> A growing tendency to choose soft mobility over cars. Goodbye traffic jams after work\u2014and the greenhouse gas emissions that come with them. Mobility is no longer seen as just a means of transport, but as a service.<\/span><\/p>\n<\/blockquote>\n

Fewer private cars means less transport-related pollution<\/strong>. MaaS is therefore a key tool in reducing greenhouse gas emissions. A study by the European Parliament shows that MaaS could lead to 15% fewer cars on the road. And according to the European Environment Agency, MaaS could reduce transport emissions by up to 30%.<\/span><\/p>\n

Since the decree of August 3, 2022 on digital mobility assistance services<\/a>, MaaS-based route planners are now required to step up their efforts to reduce emissions. For example, they must prioritize the least polluting routes and provide clear information, such as current low-emission zone restrictions and minimum data on greenhouse gas emissions.<\/span><\/p>\n

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Tourism MaaS: A Revolution in Vacation Mobility<\/em><\/h4>\n

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Now imagine you\u2019re on vacation in La Rochelle\u2026 Freshly arrived, you\u2019re eager to explore the city at your own pace. Parc Charruyer is calling your name, but the fast transport routes offered by the city aren\u2019t quite what you\u2019re looking for. \nYou\u2019re hoping to discover other points of interest along the way and experience the city at your own rhythm.\u00a0<\/span><\/em><\/p>\n

That\u2019s when your route becomes a tourist itinerary<\/strong>, and it\u2019s time for tourist-friendly modes of transport to step in: river shuttles, funiculars, and other unique options. But ideally, you\u2019d want a full overview of all these slightly unconventional transport modes. And that\u2019s exactly where Tourism MaaS<\/strong> comes in.<\/span><\/em><\/p>\n

Loopi\u2019s Tourism MaaS is the only one truly designed for tourism<\/strong>. As we\u2019ve seen, traditional MaaS falls short when it comes to vacationers who want to take their time. It only includes standard modes of transport, relying on data shared by operators who are required to provide it.<\/span><\/p>\n

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But that\u2019s the gap\u2014there\u2019s a lack of data on tourist transport modes, which prevents offering a truly rich experience to travelers. This is where Tourism MaaS changes the game!<\/strong><\/span><\/em><\/p>\n<\/blockquote>\n

By including tourist modes of transport like river shuttles, funiculars, and more, Tourism MaaS allows vacationers to turn their journey into a true travel experience. \nIt reshapes travel habits by encouraging the use of soft mobility\u2026 even on vacation!<\/strong><\/span><\/p>\n

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A shared system built on perfect collaboration<\/p>\n<\/h3>\n

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Whether traditional or tourism-oriented, MaaS requires data sharing<\/strong> to function properly. The system must have access to territorial information to understand the state of the transport network, as well as data from public transport services operating in the area. Since 2019, the Mobility Orientation Law<\/a> has simplified this process by requiring conventional transport operators to share their data<\/strong>. This data must be available, secure, reliable, and compliant with GDPR regulations.<\/span><\/strong><\/p>\n

To comply with this data-sharing requirement, transport services are equipping themselves with Operational Support and Passenger Information Systems<\/strong> (SAEIV). These tools include guidance systems to assist drivers, stop information, and scheduled departure times.<\/span><\/span><\/p>\n

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Essential for powering MaaS, they make it possible to provide real-time information.<\/strong><\/em><\/p>\n<\/blockquote>\n

To broadcast this information, transport networks use passenger information systems<\/strong> (SIV), also known as onboard audio and visual information systems. In concrete terms, these are the display screens, loudspeakers, or destination signs found on buses, trams, and metros. \nIncreasingly dynamic thanks to advances in SAEIV, these SIV systems inform users in real time about transport conditions, making their travel experience smoother and more enjoyable.<\/span><\/strong><\/p>\n

This real-time responsiveness is crucial to the success of MaaS<\/strong>. Since the 2019 law, the challenge is no longer about having the data, but about keeping it continuously up to date.<\/span><\/p>\n

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\u201cIsn\u2019t cold data starting to warm up given how fast it\u2019s evolving?\u201d<\/strong><\/em><\/p>\n<\/blockquote>\n

Transport information must be regularly updated to ensure tools are optimized.<\/span><\/strong><\/p>\n

Thus, MaaS will reach its full potential only if all stakeholders unite and collaborate in this data sharing<\/strong>.<\/span><\/p>\n

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Different needs = different solutions<\/h2>\n

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Traditional MaaS: The answer to the classic itinerary<\/h3>\n

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Let\u2019s briefly recap what a classic itinerary is. These are the daily trips we all know: regular commutes to work or other frequent journeys. Typically, they involve using a private car or urban public transport. The goal of such an itinerary is to get efficiently from point A to point B<\/strong>.<\/span><\/p>\n

MaaS then represents the ideal solution to optimize these itineraries. It offers users an approach that combines different modes of transport. This allows for a clear and simple intermodal itinerary<\/strong>, ensuring users reach their destination as quickly and directly as possible.<\/span><\/span><\/p>\n

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Tourism MaaS: The solution for tourist itineraries<\/h3>\n

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However, traditional MaaS shows its limits by excluding tourist transport modes. At this point, Tourism MaaS offers great value<\/strong>. It aims to combine tourist routes and transport with the data present in traditional MaaS to transform travel into a true adventure.<\/span><\/strong><\/p>\n

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Imagine exploring the region with ease, accessing clear and comprehensive information during your vacation. This would both reduce your carbon footprint and increase your savings in time and money.\u00a0<\/span><\/em><\/p>\n<\/blockquote>\n

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The journey becomes a tourist experience<\/em><\/h4>\n

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Thus, we can speak of genuine intermodal tourist itineraries<\/strong>, as all transport modes in the area are gathered on a single platform. It meets the needs of vacationers but can also be adapted for everyday users.<\/span><\/strong><\/em><\/p>\n

An itinerary calculated with Tourism MaaS will include various tourist transport modes<\/strong> and will pass through points of interest in the region<\/strong>. Longer and richer, these itineraries offer vacationers a whole new way to discover a place by turning the journey itself into a trip.<\/span><\/strong><\/em><\/p>\n

The itinerary planner includes only soft mobility modes<\/strong> to encourage travelers to move more responsibly. This perfectly meets the growing desire for slow tourism among vacationers.<\/span><\/strong><\/em><\/p>\n

At the same time, this tool can perfectly be used daily by selecting a fast-route option. This then reverts to traditional MaaS, catering to the needs of classic itineraries.\u00a0<\/span><\/p>\n

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A tool that transforms the destination<\/em><\/h4>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.26.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Tourism MaaS also serves as a tool for destinations by turning the journey into an immersive tourist experience<\/strong>. By allowing travelers quick access to a wide range of services, it enriches every stage of the trip\u2014from planning to on-site exploration.<\/span><\/strong><\/em><\/p>\n

It also plays a crucial role for travel agencies and travel planners. By leveraging collected data alongside their own production data, these stakeholders can quickly design tailor-made trips perfectly suited to their clients\u2019 needs and preferences<\/strong>. This ability to personalize travel experiences not only offers great flexibility<\/strong> but also guarantees a customized trip<\/strong> optimized for each traveler\u2019s requirements.<\/span><\/strong><\/em><\/p>\n

In summary, Tourism MaaS positions itself as an essential ally<\/strong> both for tourist destinations aiming to boost their appeal and for travel professionals seeking to offer unique experiences.<\/span><\/strong><\/em><\/p>\n

\n

For all these reasons, our Tourism MaaS prototype<\/strong> is one of the key projects we\u2019re working on at Loopi. Thanks to our progress, we\u2019ll soon be able to launch the demo phase and offer a new way to travel in the Charentes!<\/span><\/p>\n<\/blockquote>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.26.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Discover Loopi\u2019s Tourism MaaS!\u00a0<\/strong><\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"

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