[et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbsection\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
The example to follow smells of camembert and apple pie\u2026 Indeed, since spring 2024, Normandy\u2014a land of hedgerows and plains\u2014has introduced a low-carbon fare<\/strong>.<\/p>\n But what does this mean? And how could this initiative revolutionize tourism by accelerating its ecological transition?<\/em><\/p>\n<\/blockquote>\n The principle is simple: a 10% discount<\/strong> is applied to admission fees at participating tourist sites for visitors arriving via soft mobility<\/strong> (train, bike<\/em>, etc.).<\/p>\n With the support of the Normandy Region, ADEME, and SNCF, Normandy launched the low-carbon fare across its territory in 2024. Today, no fewer than 90 cultural and tourist sites in Normandy have joined the initiative. Tourist offices, visitor sites, museums, activity providers\u2026 all are on board, rewarding visitors who prove their eco-friendly arrival (same-day train ticket, dated photo of the bike\u2026<\/em>). And it works, because financial incentives remain the most effective lever to change habits today.<\/p>\n So, ready to channel your inner K\u00e9vin Vauquelin in Normandy?<\/strong> Success guaranteed!<\/p>\n [\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/www.loopi.fr\/wp-content\/uploads\/2024\/08\/logo-bas-carbone-pour-site.png\u00a0\u00bb alt=\u00a0\u00bbTarif bas carbone mis en place par la Normandie\u00a0\u00bb title_text=\u00a0\u00bblogo bas-carbone pour site\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Le tarif bas carbone d\u00e9ploy\u00e9 en 2024 en Normandie, est en r\u00e9alit\u00e9 n\u00e9 depuis plusieurs ann\u00e9es. C\u2019est en 2021, au Centre Juno Beach<\/a>, nich\u00e9 sur les plages normandes, que cette id\u00e9e est apparue. Cette ann\u00e9e-l\u00e0, le mus\u00e9e a attir\u00e9 l\u2019attention sur son engagement \u00e9cologique<\/strong>, en plus de son engagement quotidien \u00e0 comm\u00e9morer les Canadiens tomb\u00e9s pendant la Seconde Guerre mondiale. Un tarif pr\u00e9f\u00e9rentiel est instaur\u00e9 pour tous les visiteurs qui viennent en train ou en bus.<\/strong> En partenariat avec la SNCF, une r\u00e9duction de 30 % \u00e9tait offerte \u00e0 ceux qui privil\u00e9giaient les transports en commun.<\/p>\n L\u2019id\u00e9e est partie d\u2019une r\u00e9flexion simple : on ne peut pas contr\u00f4ler le moyen de transport des visiteurs, mais on peut certainement les encourager \u00e0 adopter de bonnes pratiques<\/strong>. Et comme on dit en Normandie, \u00ab si tu veux du cidre, il faut bien secouer les pommes \u00bb, alors le Centre Juno Beach n\u2019a pas h\u00e9sit\u00e9 \u00e0 bousculer les habitudes<\/em>.<\/p><\/blockquote>\n Pour les responsables du centre, le lien entre comm\u00e9moration du pass\u00e9 et pr\u00e9servation du futur est \u00e9vident. Pour eux, \u00ab la menace principale contre la paix dans le monde, ce sont les d\u00e9sordres climatiques<\/em> \u00bb. Difficile de ne pas comprendre le parall\u00e8le et de ne pas saisir l\u2019ampleur de leur engagement<\/strong>.[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/www.loopi.fr\/wp-content\/uploads\/2024\/08\/Visuels-blog-LOOPI-9.jpg\u00a0\u00bb alt=\u00a0\u00bbCentre Juno Beach \u00a0\u00bb title_text=\u00a0\u00bbCentre Juno Beach\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n For the Normandy region, the implementation of the low-carbon fare has been a 100% success<\/strong>. Since spring 2024, the region has attracted a new audience\u2014one more sensitive to climate issues.<\/p>\n But the real winner in all this is not the region itself, but rather the tourism sector<\/strong>. This initiative decarbonizes the sector<\/strong> and paves the way for future generations<\/strong>.<\/p>\n<\/blockquote>\n This is also one of the priorities emphasized by the Normandy region. Michael Dodds, Director of the Normandy Regional Tourism Committee, stated that it is important to \u201cprove that tourism is a sector capable of balancing economic activity and environmental awareness<\/em>.\u201d<\/p>\n Normandy, which attracts an average of 6 million tourists per year, has decided to act on a part of the tourism sector that remains too carbon-intensive: mobility<\/strong>. \nAs a reminder, ADEME published in October 2021 the greenhouse gas emissions report for the tourism sector in France<\/a>, which mentions that \u201c77% of CO2 emissions in the sector are linked to traveler transport<\/em>.\u201d<\/p>\n Une initiative r\u00e9ussie et salu\u00e9e aux Troph\u00e9es Horizons 2024 de l\u2019ADEME<\/strong>. Lors de cette remise de prix qui \u00ab vise \u00e0 r\u00e9compenser et mettre en lumi\u00e8re les initiatives les plus inspirantes, innovantes, remarquables, en mati\u00e8re de tourisme durable<\/em> \u00bb, la Normandie a remport\u00e9 le troph\u00e9e \u00ab Mobilit\u00e9 et Gestion des flux touristiques<\/a> \u00bb gr\u00e2ce \u00e0 son innovant tarif carbone.<\/p>\n [\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/www.loopi.fr\/wp-content\/uploads\/2024\/08\/Visuels-blog-LOOPI-11.jpg\u00a0\u00bb alt=\u00a0\u00bbLe tarif bas-carbone Normandie : laur\u00e9at dans la cat\u00e9gorie Mobilit\u00e9 et Gestion des Flux Touristiques\u00a0\u00bb title_text=\u00a0\u00bbNormandie Laur\u00e9ate dans la cat\u00e9gorie Mobilit\u00e9\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n Have we already told you about our Tourism MaaS<\/a>?<\/strong> The tool that simplifies tourist itineraries.<\/p>\n\n
Born in 2021, rolled out in 2024<\/h2>\n
Carbon down, benefits up<\/h2>\n
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What if we went further?<\/h2>\n
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