[et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbsection\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.3″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
3 Digital Trends That Will Revolutionize Tourism in 2025<\/strong> \ud83e\udd2f<\/p>\n It\u2019s the start of a new year\u2014and with it comes a fresh wave of trends! To stay in the game (and not get left behind \ud83d\udc0c), it\u2019s essential to keep up with the digital shifts shaping the tourism industry.<\/p>\n Because let\u2019s be honest\u2014no one wants to hear that their destination is becoming outdated\u2026\nTo help you stay ahead and navigate the innovations set to shake up tourism in 2025, we\u2019ve rounded up 3 must-watch digital trends. \ud83d\udc40<\/p>\n And of course, for each trend, we\u2019ll give you the Loopi-ready solution to help you adapt fast and stay relevant. \ud83d\ude09<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]\u00c7a ne date pas de 2025 : L\u2019intelligence artificielle (IA) est partout. Et cette omnipr\u00e9sence, qui dure depuis d\u00e9j\u00e0 quelques ann\u00e9es, n\u2019a pas laiss\u00e9 le secteur du tourisme de c\u00f4t\u00e9. Alors si vous avez un train de retard ou que vous avez d\u00e9cid\u00e9 de mettre des oeill\u00e8res pendant tout ce temps, now\u2019s the moment to dive in.<\/strong>. \ud83e\udd3f<\/p>\n Defined by Le Robert as \u201ca set of theories and techniques used to develop complex computer programs capable of simulating certain aspects of human intelligence,\u201d AI is reshaping the tourism game\u2014especially when it comes to customer service.<\/p><\/blockquote>\n Si vous avez suivi les derni\u00e8res actualit\u00e9s touristiques, vous n\u2019\u00eates pas sans savoir que nos amis bretons se sont dot\u00e9es d\u2019une ambassadrice quelque peu\u2026 sp\u00e9ciale. \ud83e\udd16[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/www.loopi.fr\/wp-content\/uploads\/2025\/02\/Capture-decran-2025-02-03-a-08.55.33.jpg\u00a0\u00bb alt=\u00a0\u00bbCapture d’\u00e9cran du compte instagram d’Anne Kerdi illustrant sa nouvelle plateforme\u00a0\u00bb title_text=\u00a0\u00bbCompte instagram Anne Kerdi\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/www.instagram.com\/annekerdi\/\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n Meet Anne Kerdi: Brittany\u2019s Virtual Tourism Ambassador\n100% AI-generated, Anne Kerdi was created to promote the Brittany region. Sure, with her flawless hair and smile, she\u2019s not exactly a symbol of inclusion\u2014but she\u2019s still the first regional AI influencer to launch an Instagram account. \ud83c\udfc6<\/p>\n Anne is the brainchild of S\u00e9bastien, a local from Brest who wanted to craft a digital ambassador for the region he loves.<\/p>\n Since March 2023, she\u2019s been actively posting on Instagram \ud83d\udcf8\u2014and now she even has her own website: annekerdi.bzh.<\/p>\n It allows visitors to chat with her and get travel tips about Brittany. She\u2019s a clear evolution from standard chatbots\u2014more human, more playful, and ultimately, more immersive.<\/p>\n But Anne isn\u2019t the only one blurring the lines between destinations and travelers\u2026 and someone else might be about to steal the spotlight. \u26f1\ufe0f<\/p>\n [\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/www.loopi.fr\/wp-content\/uploads\/2025\/02\/Operator-Open-AI.jpg\u00a0\u00bb alt=\u00a0\u00bbPr\u00e9sentation du nouvel outil d’Open AI : Operator\u00a0\u00bb title_text=\u00a0\u00bbOperator Open AI\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb min_height=\u00a0\u00bb100px\u00a0\u00bb height=\u00a0\u00bb486px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n Enter: Operator, OpenAI\u2019s Newest AI Travel Agent\nMeet Operator, the latest innovation from OpenAI. What makes it unique? It can autonomously book entire trips for users.<\/p>\n We\u2019re moving beyond the passive chatbot into a new age of AI: one that\u2019s active and autonomous. \ud83c\udfc3\ud83c\udffd\u200d\u2640\ufe0f\nUntil now, AI mainly helped with research. But with Operator, it\u2019s now stepping into the booking process itself\u2014with no user input required.<\/p>\n<\/blockquote>\n Currently in beta testing in the U.S., this tech raises serious questions about the balance between AI-powered automation and the human touch that\u2019s so vital in travel experiences.<\/p>\n We\u2019re not saying panic\u2026 but maybe start looking for that emergency button. \ud83d\udd14<\/p>\n AI: A Tool or a Threat to Human-Centered Tourism?\nAI can be incredibly useful\u2014if used wisely. It can boost productivity, streamline operations\u2026\nBut it should never replace the human relationships that give tourism its heart and soul.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n AI is evolving fast\u2014but nothing beats a real human when it comes to promoting a destination.\nStorytelling is the soul of tourism. And who better to tell authentic stories and spark emotion than a local expert? \u2764\ufe0f<\/p>\n To stand out in a world of instant AI responses, your best strategy is to go deep into personalization.\nPhotos, videos, real voices, anecdotes\u2026 all these tools help create a tourism offer that\u2019s unique, memorable, and deeply human.<\/p>\n<\/blockquote>\n Even generative AIs are pushing personalization to new heights\u2014planning trips based not only on a traveler\u2019s preferences, but also on their social profile (seniors, solo travelers, families...). \ud83e\udd2f<\/p>\n At Loopi, we give you the tools to turn every trip into an experience.\nOur back office is loaded with features to help you customize your offers and routes:\n\nCustom transport modes\n\nRich media integration\n\nImmersive audio tours\n\nTailored points of interest\n\nEverything you need to create ultra-personalized itineraries that exceed your visitors\u2019 expectations. \ud83d\udc69\ud83c\udffc\u200d\ud83c\udfa8<\/p>\n All these tools enable you to offer ultra-personalized experiences<\/strong> that meet your travelers\u2019 expectations!<\/p>\n <\/p>\n [\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/www.loopi.fr\/wp-content\/uploads\/2025\/02\/construction-parcours-BO.png\u00a0\u00bb alt=\u00a0\u00bbExemple de construction de parcours dans le backoffice Loopi\u00a0\u00bb title_text=\u00a0\u00bbconstruction-parcours-BO\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Autre tendance num\u00e9rique du tourisme pour l’ann\u00e9e 2025 : l\u2019essor des jeux vid\u00e9o dans l\u2019industrie touristique.<\/p>\n La gamification de l\u2019offre touristique<\/strong> est un levier incontournable pour s\u00e9duire les jeunes g\u00e9n\u00e9rations et leur donner envie de d\u00e9couvrir de nouvelles destinations. Aujourd\u2019hui, de plus en plus de lieux adoptent des exp\u00e9riences ludiques : geocaching, escape games grandeur nature et visites th\u00e9matiques s\u2019imposent comme des incontournables. \ud83c\udff0<\/p>\n Ces exp\u00e9riences transforment la d\u00e9couverte de votre territoire en un v\u00e9ritable jeu et rendent votre destination plus fun. \ud83d\ude0b<\/p>\n Terra Aventura<\/a> et my Explore Bag<\/a>, par exemple, l’ont bien compris et proposent des aventures uniques, parfaitement adapt\u00e9es aux sp\u00e9cificit\u00e9s de chaque territoire. \ud83d\udc4c\ud83c\udffc[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/www.loopi.fr\/wp-content\/uploads\/2025\/02\/Interface-my-Explore-Bag.png\u00a0\u00bb alt=\u00a0\u00bbInterface page d’accueil my Explore Bag\u00a0\u00bb title_text=\u00a0\u00bbInterface my Explore Bag\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Mais la r\u00e9cente \u00e9dition des Net Managers Collection Hiver<\/a> a prouv\u00e9 que la gamification du tourisme ira encore plus loin en 2025. Guillaume Rambourg, responsable europ\u00e9en d\u2019Apex Legends, a soulign\u00e9 l\u2019immense potentiel du jeu vid\u00e9o pour cr\u00e9er des ponts entre tourisme et num\u00e9rique. Avec des millions de joueurs \u00e0 travers le monde, le jeu devient un canal direct pour capter l’attention des jeunes<\/strong>. \ud83c\udfaf<\/p>\n Et si vous pensez que les jeunes g\u00e9n\u00e9rations ne font pas partie de votre cible, d\u00e9trompez-vous ! Car la g\u00e9n\u00e9ration Z est le groupe d\u00e9mographique en plus forte croissance. Impossible de passer \u00e0 c\u00f4t\u00e9.[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n What advantages can tourist destinations gain from collaborating with the video game industry?<\/em><\/p>\n<\/blockquote>\n Video games, especially those inspired by real-world locations, have influential power right from the destination selection phase.<\/p>\n By immersing players in virtual environments based on real sites, they can be encouraged to visit these places to experience fully what they enjoyed in their favorite game. An innovative collaboration between the tourism sector and the video game industry<\/strong> could thus boost the promotion of regions. \ud83e\udd1d\ud83c\udffc<\/p>\n And if a partnership with a video game still seems out of reach due to tight budgets, there\u2019s another way to capture the attention of younger generations: e-sports<\/strong>! \ud83d\udd79\ufe0f Hosting e-sports events in your area is a great way to attract visitors, boost online visibility, and position yourself as a leader in this rapidly growing trend.<\/p>\n <\/p>\n [\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/www.loopi.fr\/wp-content\/uploads\/2025\/02\/Illustration-e-sport.jpg\u00a0\u00bb alt=\u00a0\u00bbIllustration d’une battle d’e-sport\u00a0\u00bb title_text=\u00a0\u00bbIllustration e sport\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Derni\u00e8re tendance num\u00e9rique du tourisme et pas des moindres… \ud83e\udd41<\/p>\n C\u2019est LE sujet qui est sur toutes les l\u00e8vres depuis le d\u00e9but d\u2019ann\u00e9e : l\u2019Office de tourisme de Paris ferme son accueil physique<\/strong>. \ud83d\udeaa Pour le remplacer par une conciergerie digitale.<\/p>\n Ce changement marquant met en lumi\u00e8re une disparit\u00e9 frappante en France : certains offices de tourisme ont pris le virage du num\u00e9rique, tandis que d\u2019autres restent attach\u00e9s \u00e0 un accueil traditionnel, avec un contact direct et des supports papier.[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/www.loopi.fr\/wp-content\/uploads\/2025\/02\/Office-de-tourisme-Paris.jpg\u00a0\u00bb alt=\u00a0\u00bbOffice de tourisme \u00a0\u00bb title_text=\u00a0\u00bbOffice de tourisme Paris\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n The shift made by the Paris Tourist Office has had a real domino effect, pushing all Tourist Offices, Departmental Tourism Committees (CDTs), and Regional Tourism Committees (CRTs) to reconsider how they disseminate tourist information<\/strong>. The digital transition is accelerating in this sector, and it\u2019s clear that tourist reception is evolving rapidly. \ud83d\ude80<\/p>\n That said, this doesn\u2019t mean we must completely say goodbye to in-person services or paper materials. Far from it. This change simply means it\u2019s crucial to rethink how tourist offerings are communicated and shared<\/strong>, incorporating digital tools.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n What does combining this traditional approach with innovative solutions actually involve?<\/em><\/p>\n<\/blockquote>\n For example, you can provide iPads for free use in your tourist office, with integrated solutions like Loopi. Your visitors will then be able to easily access all information on activities, points of interest, maps, and tourist services in your area. \ud83d\udcf1<\/p>\n And to go even further, why not create a Loopi white label<\/strong> for your destination? This way, you can digitize your entire offer: tourist routes, bike trails, monuments to discover\u2026 \ud83d\udcda<\/p>\n All this information will be centralized and personalized to reflect your territory\u2019s identity. \ud83e\ude9e A turnkey solution, easy to integrate, to modernize your reception while maintaining a strong local identity<\/strong>. And of course, we support you in mastering these new tools with dedicated training.<\/p>\n [\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/www.loopi.fr\/wp-content\/uploads\/2025\/02\/marque-blanche-destination.png\u00a0\u00bb alt=\u00a0\u00bbExemple marque blanche destination Loopi\u00a0\u00bb title_text=\u00a0\u00bbmarque blanche destination\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/biscagrandslacs.loopi-velo.fr\/\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n In conclusion, the tourism sector is inseparable from innovation<\/strong>. Faced with constant change, every stakeholder must find their own way and adapt accordingly. The challenge remains to preserve travel as a human, inclusive, and respectful experience for all. \ud83e\udec2<\/p>\n With the right keys, like those we offer you in this article (\ud83d\udd11), it\u2019s possible to embrace these trends and stay competitive while guiding the tourism sector towards new horizons.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":" New year, new momentum: discover the must-watch digital innovations shaping the future of tourism in 2025. \ud83d\ude80<\/p>","protected":false},"author":1,"featured_media":35178,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"audio","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[50],"tags":[43,42,31],"class_list":["post-28416","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-mobilite-touristique-vue-par-loopi","tag-destinations","tag-mobilites","tag-tourisme-durable","post_format-post-format-audio"],"yoast_head":"\nTrend #1: Artificial Intelligence Is Reshaping Customer Service \ud83d\udca5<\/h2>\n
\n
The Loopi Response? Hyper-Personalization. \ud83c\udfa8<\/h3>\n
\n
<\/h2>\n
Trend #2: Gaming to Attract Younger Generations \ud83c\udfae<\/h2>\n
Loopi\u2019s response to this evolution? Going beyond the boundaries of reality to attract and captivate visitors. \u26d3\ufe0f\u200d\ud83d\udca5<\/h3>\n
\n
<\/h2>\n
<\/h2>\n
Trend #3: The Revolution in Tourist Reception \ud83d\uddfa\ufe0f<\/h2>\n
Loopi\u2019s response to this shift? The digitalization of tourist information. \ud83d\udda5\ufe0f<\/h3>\n
\n