3 Digital Trends That Will Revolutionize Tourism in 2025 🤯
It’s the start of a new year—and with it comes a fresh wave of trends! To stay in the game (and not get left behind 🐌), it’s essential to keep up with the digital shifts shaping the tourism industry.
Because let’s be honest—no one wants to hear that their destination is becoming outdated… To help you stay ahead and navigate the innovations set to shake up tourism in 2025, we’ve rounded up 3 must-watch digital trends. 👀
And of course, for each trend, we’ll give you the Loopi-ready solution to help you adapt fast and stay relevant. 😉
Trend #1: Artificial Intelligence Is Reshaping Customer Service 💥
Defined by Le Robert as “a set of theories and techniques used to develop complex computer programs capable of simulating certain aspects of human intelligence,” AI is reshaping the tourism game—especially when it comes to customer service.
If you’ve been keeping up with tourism news, you’ve probably heard about a particularly unusual ambassador from Brittany. 🤖
Meet Anne Kerdi: Brittany’s Virtual Tourism Ambassador 100% AI-generated, Anne Kerdi was created to promote the Brittany region. Sure, with her flawless hair and smile, she’s not exactly a symbol of inclusion—but she’s still the first regional AI influencer to launch an Instagram account. 🏆
Anne is the brainchild of Sébastien, a local from Brest who wanted to craft a digital ambassador for the region he loves.
Since March 2023, she’s been actively posting on Instagram 📸—and now she even has her own website: annekerdi.bzh.
It allows visitors to chat with her and get travel tips about Brittany. She’s a clear evolution from standard chatbots—more human, more playful, and ultimately, more immersive.
But Anne isn’t the only one blurring the lines between destinations and travelers… and someone else might be about to steal the spotlight. ⛱️
Enter: Operator, OpenAI’s Newest AI Travel Agent Meet Operator, the latest innovation from OpenAI. What makes it unique? It can autonomously book entire trips for users.
We’re moving beyond the passive chatbot into a new age of AI: one that’s active and autonomous. 🏃🏽♀️ Until now, AI mainly helped with research. But with Operator, it’s now stepping into the booking process itself—with no user input required.
Currently in beta testing in the U.S., this tech raises serious questions about the balance between AI-powered automation and the human touch that’s so vital in travel experiences.
We’re not saying panic… but maybe start looking for that emergency button. 🔔
AI: A Tool or a Threat to Human-Centered Tourism? AI can be incredibly useful—if used wisely. It can boost productivity, streamline operations… But it should never replace the human relationships that give tourism its heart and soul.
The Loopi Response? Hyper-Personalization. 🎨
AI is evolving fast—but nothing beats a real human when it comes to promoting a destination. Storytelling is the soul of tourism. And who better to tell authentic stories and spark emotion than a local expert? ❤️
To stand out in a world of instant AI responses, your best strategy is to go deep into personalization. Photos, videos, real voices, anecdotes… all these tools help create a tourism offer that’s unique, memorable, and deeply human.
Even generative AIs are pushing personalization to new heights—planning trips based not only on a traveler’s preferences, but also on their social profile (seniors, solo travelers, families...). 🤯
At Loopi, we give you the tools to turn every trip into an experience. Our back office is loaded with features to help you customize your offers and routes: Custom transport modes Rich media integration Immersive audio tours Tailored points of interest Everything you need to create ultra-personalized itineraries that exceed your visitors’ expectations. 👩🏼🎨
All these tools enable you to offer ultra-personalized experiences that meet your travelers’ expectations!
Trend #2: Gaming to Attract Younger Generations 🎮
La gamification de l’offre touristique est un levier incontournable pour séduire les jeunes générations et leur donner envie de découvrir de nouvelles destinations. Aujourd’hui, de plus en plus de lieux adoptent des expériences ludiques : geocaching, escape games grandeur nature et visites thématiques s’imposent comme des incontournables. 🏰
Ces expériences transforment la découverte de votre territoire en un véritable jeu et rendent votre destination plus fun. 😋
Terra Aventura et my Explore Bag, par exemple, l’ont bien compris et proposent des aventures uniques, parfaitement adaptées aux spécificités de chaque territoire. 👌🏼
Et si vous pensez que les jeunes générations ne font pas partie de votre cible, détrompez-vous ! Car la génération Z est le groupe démographique en plus forte croissance. Impossible de passer à côté.
Loopi’s response to this evolution? Going beyond the boundaries of reality to attract and captivate visitors. ⛓️💥
What advantages can tourist destinations gain from collaborating with the video game industry?
Video games, especially those inspired by real-world locations, have influential power right from the destination selection phase.
By immersing players in virtual environments based on real sites, they can be encouraged to visit these places to experience fully what they enjoyed in their favorite game. An innovative collaboration between the tourism sector and the video game industry could thus boost the promotion of regions. 🤝🏼
And if a partnership with a video game still seems out of reach due to tight budgets, there’s another way to capture the attention of younger generations: e-sports! 🕹️ Hosting e-sports events in your area is a great way to attract visitors, boost online visibility, and position yourself as a leader in this rapidly growing trend.
Trend #3: The Revolution in Tourist Reception 🗺️
C’est LE sujet qui est sur toutes les lèvres depuis le début d’année : l’Office de tourisme de Paris ferme son accueil physique. 🚪 Pour le remplacer par une conciergerie digitale.
Ce changement marquant met en lumière une disparité frappante en France : certains offices de tourisme ont pris le virage du numérique, tandis que d’autres restent attachés à un accueil traditionnel, avec un contact direct et des supports papier.
The shift made by the Paris Tourist Office has had a real domino effect, pushing all Tourist Offices, Departmental Tourism Committees (CDTs), and Regional Tourism Committees (CRTs) to reconsider how they disseminate tourist information. The digital transition is accelerating in this sector, and it’s clear that tourist reception is evolving rapidly. 🚀
That said, this doesn’t mean we must completely say goodbye to in-person services or paper materials. Far from it. This change simply means it’s crucial to rethink how tourist offerings are communicated and shared, incorporating digital tools.
Loopi’s response to this shift? The digitalization of tourist information. 🖥️
What does combining this traditional approach with innovative solutions actually involve?
For example, you can provide iPads for free use in your tourist office, with integrated solutions like Loopi. Your visitors will then be able to easily access all information on activities, points of interest, maps, and tourist services in your area. 📱
And to go even further, why not create a Loopi white label for your destination? This way, you can digitize your entire offer: tourist routes, bike trails, monuments to discover… 📚
All this information will be centralized and personalized to reflect your territory’s identity. 🪞 A turnkey solution, easy to integrate, to modernize your reception while maintaining a strong local identity. And of course, we support you in mastering these new tools with dedicated training.
In conclusion, the tourism sector is inseparable from innovation. Faced with constant change, every stakeholder must find their own way and adapt accordingly. The challenge remains to preserve travel as a human, inclusive, and respectful experience for all. 🫂
With the right keys, like those we offer you in this article (🔑), it’s possible to embrace these trends and stay competitive while guiding the tourism sector towards new horizons.
